Exhibition stand design is the first and foremost thing that should be in the mind of the exhibitor. To attract the attention of the visitors, your exhibition booth should stand apart from others. If you have an engaging and attractive exhibition stand design, it will grab more attendees to your stand. The design of your exhibition stand reflects the key message of your business and brand and passes the motto of your brand effectively. You can hire reputed exhibition stall design companies for creating captivating designs.
Run a Contest for Participants
For engagement with the attendees, try having an out of box thinking. Instead of attracting visitors by giveaways, try running contests for them. Giving away doesn’t always work as the attendees might only come for the free gifts and then disappear from the booth. Contests like fun quizzes and puzzles can engage them with the brand promotion. Give the winner free vouchers and a sample of your products if you want to create a buzz at your exhibition stand.
Use Trade Publication to Advertise Your Presence
Trade publications include trade magazines or trade journals that have specific information about the company and the industry. If you want to showcase your new product or new research at your booth, you can use trade publication methods as the best option of advertising. The trade magazines help in targeting the audience who belongs to a particular trade or industry. The hack will attract the customers to your booth for having deep knowledge and information on the products and services.
Offer Free Wi-Fi to the Attendees
The exhibition attendees have to face poor wireless access and mobile internet coverage in the trade shows. It becomes difficult for them to check their social media accounts and emails while being in the industry exhibition. The business promoters or exhibitors can attract visitors to their stand by offering them free Wi-Fi services. In order to build the leads, you can ask the attendees for their contact details and ask them for their after-show follow-up correspondence.
Keep Your Exhibition Stand Design Small and Personal
To ensure your exhibition stand design stands out from the rest, you can contact a fit out company UAE. Try having information on your competitor’s past exhibition stall design and avoid doing that for yours. Your competitors might have large, elegant, and impressive designs to attract their attendees. If you want to grab your visitor’s eye at your booth, then keep your design small and easily approachable. The hack will make you exceptional from other exhibitors.
Surfer, hustler, hiphop head, reclaimed wood collector and recent OCAD grad. Acting at the intersection of design and programing to give life to your brand. Check me out on Dribbble or Medium.
